Mission Statement

GoldETF.com is committed to serving a diverse audience of active traders, financial advisors, as well as both institutional and individual investors. To this audience, we seek to deliver analysis and tools on gold ETFs that is truthful, unbiased, and helps investors accomplish their objectives. To that end, we acknowledge these three objectives:

  • To deliver educational content that addresses areas frequently misunderstood by investors. To this end, our original content is designed to focus on subject matter that can be confusing and challenging to both amateur investors and sophisticated traders. There are many gold ETFs out there and they are all different; investors need to be aware of the key differences before choosing the right one for their portfolio.
  • To inform investors on the potential benefits and uses of Gold ETFs as part of a well diversified portfolio, as well as the various constraints, limitations, and potential pitfalls that come with investing in this asset class. To this end, we seek to deliver analysis and original content that is unbiased, focusing on both the good and the bad qualities of the many investment options in this space.
  • To provide coverage of the gold ETF market that delves deep into the story going “beyond the headlines.” We will tap into the financial backgrounds of our team of writers and analysts in order to develop original content that goes beyond simply regurgitating headlines. To this end, our free content includes analysis, commentary, and actionable  ideas for long term investors, financial advisors implementing tactical allocation strategies, and traders looking to establish a levered position in the gold ETF world.

We promise to adhere to these guiding principles.